How America’s Spending $11 Billion on Halloween: Surprising Stats You’ll Love

For Halloween lovers, the wait is over! Some of us have been prepping for weeks—even months. So, how are people celebrating this spooky season? Let’s dive into the details:

  1. Planning Halloween Takes Time.
    The average person started thinking about costumes and prepping just over five weeks ago, but younger folks in their 20s and 30s started closer to seven weeks ago. And for the die-hard fans who go all out, the planning began back in mid-August!
  2. Halloween Spending is No Joke.
    According to the National Retail Federation, Americans are spending a record-breaking $11.6 billion this year—about $104 per person! That includes $3.8 billion each on costumes and decorations, $3.5 billion on candy, and yes, even half-a-billion on Halloween greeting cards. (Who’s buying those?)
  3. Celebration Stats:
    This year, 72% of Americans are celebrating Halloween! Of those, 67% are handing out candy, 52% decorated their homes, and 49% are dressing up in costume.
  4. A Young at Heart Holiday.
    For 21% of adults ages 18 to 30, Halloween ranks as their favorite holiday. Among older adults, only 12% share the same enthusiasm.
  5. Halloween: Harmless Fun or Harmful?
    While 77% of Americans say Halloween is all in good fun, 11% find it harmful, and 12% are on the fence.
  6. Top Costumes This Year.
    For kids, popular costumes include Spider-Man, ghost, princess, and witch. Adults are going for witch, vampire, cat, and Batman. And for pets? Expect to see a lot of pumpkins, hot dogs, bats, and ghost costumes.
  7. A Chilling Stat: Ghost Sightings.
    Around 24% of Americans claim they’ve seen a ghost, with slightly more women (29%) than men (19%) reporting ghostly encounters. Among those, 10% saw someone they knew, while 14% saw a stranger’s ghost.
  8. Haunted States in the U.S.
    Affordable Urns ranked the spookiest states, with the top five in the Northeast: Rhode Island, Connecticut, Massachusetts, New Jersey, and Delaware. For haunted roads, Sleepy Hollow, New York’s Route 9 takes the lead!
  9. Candy Rules the Night.
    A massive 97% of people answering the door will give out candy to trick-or-treaters. The other 3% might be giving out… toothbrushes?
  10. Favorite Halloween Candies.
    Reese’s Peanut Butter Cups reign supreme, followed by Snickers, Kit Kats, M&Ms, and a tie between Butterfingers and Milky Ways.

11. When We Buy Candy.
Most people bought their first bag of candy about two-and-a-half weeks ago. Let’s be real: it’s already gone.

12. Protecting the ‘Best House on the Block’ Status.
A solid 37% of people handing out candy say they make sure to buy crowd favorites to stay on kids’ good side!

So, if you’re dressing up, handing out candy, or just reveling in the fun, enjoy the festivities—Halloween only comes once a year!